Making Supply Chain Sustainable: Leading Towards a Greener Future

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In recent years, more and more customers have become conscious of the impact their purchases have on the environment. Therefore, it is only good business sense for brands to switch to more sustainable initiatives to fulfill the demands of their customers.

However, becoming a sustainable brand is more than just a change in marketing and claiming to be ‘green’. Customers these days are more aware than ever and thus, base their purchasing decisions by evaluating a range of activities from sustainable production methods, supply chain, packaging to various other factors involved with the final product.

Since supply chain covers the entire process of transforming raw materials into final products, shifting to a green supply chain is perhaps one of the best ways to becoming a more sustainable brand. From choosing raw materials that have been sustainably sourced to adopting environment-friendly packaging and everything in between will help the brand stand out as a ‘green product’.

According to the Harvard Business Review, 50% of CPG (Consumer Packaged Goods) growth from 2013 to 2018 came from sustainability-marketed products. In fact, products marketed as sustainable grew 5.6 times faster than their counterparts.

This proves that consumers are in fact shifting to more sustainable lifestyle practices. Therefore, in today’s rapidly changing world, only brands that are quick to adapt to the preferences of the consumers will stand the test of time and be successful.

Amidst all this, finding the right supply chain partner might be the key to your success. Here at MGH, we are constantly working with our transportation partners to come up with logistics solutions that work best for all our stakeholders alike.

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